“Square peg in a round hole” is an idiomatic expression which describes the unusual individualist who could not fit into a niche of their society. The metaphor was originated by Sydney Smith in “On the Conduct of the Understanding”, one of a series of lectures on moral philosophy that he delivered at the Royal Institution …
Month: February 2023
** An article written for DS Smith as the e-commerce Design Manager ** As a child, I remember the excitement building during the run up to the festive period, not being able to wait until the big day and when my parents left the room, sneaking over to the tree and examining the wrapped gifts …
** An article written for DS Smith as the e-commerce Design Manager ** Whilst there are greater complexities in the e-commerce Life Cycle and an increased number of touch points compared to Bricks & Mortar, with the right tools, knowledge, expertise and innovation methods, your packaging ‘Sweet Spot’can be found. Corrugated cardboard and the first …
** An article written for DS Smith as the e-commerce Design Manager ** Gavin Mounce, e-commerce Design Manager at DS Smith shares his thoughts on the importance of sustainability in this rapidly growing channel and what part the creative community have to play in shaping the future and helping to protect our environment. “Waste and …
** An article written for DS Smith as the e-commerce Design Manager ** How making small changes to your packaging design can have a big impact on sustainability Sustainability is a critical topic and a key priority for everyone, but how much difference can packaging make? At DS Smith we offer packaging solutions that are …
** An article written for DS Smith as the e-commerce Design Manager ** DS Smith design expert, Gavin Mounce, explores the important role packaging solutions play and how they can make a significant difference in your sales capacity and profitability during one of the busiest E-commerce periods of the year. Emerging in America in the …
I am confident that even if you have been a packaging designer for a short while, you will have had at some stage experienced “Designers Block”. For those that are not designers, or experienced this wonderful feeling, it is where you turn up to work, start a project brief with all the best intentions, sketch …
There is no denying that January is the season for e-commerce returns and whilst this can be a huge pain point now, the problem can be year-round for many online retailers and in some cases return rates can be up to triple that of bricks and mortar.Nobody wants an unhappy customer and returns can be …
and ways to improve the performance of your e-commerce packaging There is an old saying that goes ‘before you judge someone, walk a mile in their shoes’, it seems like the natural thing to blame the courier if our parcel arrives damaged, marked or ripped for mishandling, but spending time with them behind the scenes …
A post on LinkedIn recently caught my eye, it was a quote from Theodore Roosevelt in response to a criticising comment left about a product being developed to support the fight against Corona Virus. It made me reflect about how many times I viewed something as a mistake, but actually turned out to be quite …