In a world where consumers expect to be able to purchase when, where and how they like, as well as growing pressure on retailers to reduce costs, omni-channel packaging sounds like the perfect solution. Enabling businesses to manufacture or produce one product and packaging, that can be sold through multiple channels. Omni-channel certainly seems to …
As I begin my 29th year in design and innovation, I started to think about what I want to achieve over the next year. This had me reflecting on where I had come from, to what I do now and where the hell has the past 28 years gone! For me, packaging design started when …
Recently in my LinkedIn feed, I saw that an ex-colleague and team had won a number of design awards. Now that they work for a competitor, it was difficult to publicly praise and congratulate them, but as a designer, I dropped a private message, as it was a great achievement and they deserved the feedback, …
As we approach the end of the year, it’s that time again… no, not to make new year resolutions that will be broken before the end of January, but predictions for trends in the new year. 2023 brought significant challenges for many However, whilst there may be still further challenges ahead, they always create opportunities …
“Square peg in a round hole” is an idiomatic expression which describes the unusual individualist who could not fit into a niche of their society. The metaphor was originated by Sydney Smith in “On the Conduct of the Understanding”, one of a series of lectures on moral philosophy that he delivered at the Royal Institution …
** An article written for DS Smith as the e-commerce Design Manager ** As a child, I remember the excitement building during the run up to the festive period, not being able to wait until the big day and when my parents left the room, sneaking over to the tree and examining the wrapped gifts …
** An article written for DS Smith as the e-commerce Design Manager ** Whilst there are greater complexities in the e-commerce Life Cycle and an increased number of touch points compared to Bricks & Mortar, with the right tools, knowledge, expertise and innovation methods, your packaging ‘Sweet Spot’can be found. Corrugated cardboard and the first …
** An article written for DS Smith as the e-commerce Design Manager ** Gavin Mounce, e-commerce Design Manager at DS Smith shares his thoughts on the importance of sustainability in this rapidly growing channel and what part the creative community have to play in shaping the future and helping to protect our environment. “Waste and …
** An article written for DS Smith as the e-commerce Design Manager ** How making small changes to your packaging design can have a big impact on sustainability Sustainability is a critical topic and a key priority for everyone, but how much difference can packaging make? At DS Smith we offer packaging solutions that are …
** An article written for DS Smith as the e-commerce Design Manager ** DS Smith design expert, Gavin Mounce, explores the important role packaging solutions play and how they can make a significant difference in your sales capacity and profitability during one of the busiest E-commerce periods of the year. Emerging in America in the …