TagDesign

18 February 2023

You only get one chance to make a great first impression?

By G4v1n
7 Min Read
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18February

** An article written for DS Smith as the e-commerce Design Manager ** As a child, I remember the excitement building during the run up to the festive period, not being able to wait until the big day and when my parents left the room, sneaking over to the tree and examining the wrapped gifts in detail. Were they heavy, light, overall size, did it have cut outs, or a shape that might give away...

18 February 2023

The power of a millimetre

By G4v1n
5 Min Read
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** An article written for DS Smith as the e-commerce Design Manager ** How making small changes to your packaging design can have a big impact on sustainability Sustainability is a critical topic and a key priority for everyone, but how much difference can packaging make? At DS Smith we offer packaging solutions that are created following our Circular Design Principles, aimed at designing out...

18 February 2023

Beating Designers Block for the Packaging Industry

By G4v1n
6 Min Read
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I am confident that even if you have been a packaging designer for a short while, you will have had at some stage experienced “Designers Block”. For those that are not designers, or experienced this wonderful feeling, it is where you turn up to work, start a project brief with all the best intentions, sketch a million ideas, hate them all, bin them and then question “why did I ever choose this as...

18 February 2023

Reducing the pain of e-commerce returns?

By G4v1n
6 Min Read
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There is no denying that January is the season for e-commerce returns and whilst this can be a huge pain point now, the problem can be year-round for many online retailers and in some cases return rates can be up to triple that of bricks and mortar. Nobody wants an unhappy customer and returns can be an issue for any retailer, however they can also have a significant effect on the overall success...

18 February 2023

Don’t always blame the courier…

By G4v1n
7 Min Read
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and ways to improve the performance of your e-commerce packaging There is an old saying that goes ‘before you judge someone, walk a mile in their shoes’, it seems like the natural thing to blame the courier if our parcel arrives damaged, marked or ripped for mishandling, but spending time with them behind the scenes changed my whole career. “Firstly, I have to hold my hands up and say that I have...

18 February 2023

Mistakes in Design & Innovation

By G4v1n
7 Min Read
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A post on LinkedIn recently caught my eye, it was a quote from Theodore Roosevelt in response to a criticising comment left about a product being developed to support the fight against Corona Virus. It made me reflect about how many times I viewed something as a mistake, but actually turned out to be quite the opposite. Next month will be my 25th year as a structural designer in the packaging...

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