** An article written for DS Smith as the e-commerce Design Manager ** In this article, I explore ‘How can packaging increase your sales capacity and profits during peak season?’ DS Smith design expert, Gavin Mounce, explores the important role packaging solutions play and how they can make a significant difference in your sales capacity and profitability during one of the busiest E...
I am confident that even if you have been a packaging designer for a short while, you will have had at some stage experienced “Designers Block”. For those that are not designers, or experienced this wonderful feeling, it is where you turn up to work, start a project brief with all the best intentions, sketch a million ideas, hate them all, bin them and then question “why did I ever choose this as...
There is no denying that January is the season for e-commerce returns and whilst this can be a huge pain point now, the problem can be year-round for many online retailers and in some cases return rates can be up to triple that of bricks and mortar. Nobody wants an unhappy customer and returns can be an issue for any retailer, however they can also have a significant effect on the overall success...
and ways to improve the performance of your e-commerce packaging There is an old saying that goes ‘before you judge someone, walk a mile in their shoes’, it seems like the natural thing to blame the courier if our parcel arrives damaged, marked or ripped for mishandling, but spending time with them behind the scenes changed my whole career. “Firstly, I have to hold my hands up and say that I have...
A post on LinkedIn recently caught my eye, it was a quote from Theodore Roosevelt in response to a criticising comment left about a product being developed to support the fight against Corona Virus. It made me reflect about how many times I viewed something as a mistake, but actually turned out to be quite the opposite. Next month will be my 25th year as a structural designer in the packaging...
